I liked the idea of giving Mudder’s Milk its own proper brand, like something you’d actually find on a shelf somewhere in the ’Verse. Went with a rough, old-school label style and the “worker’s tonic” line, because that feels about right for a drink that promises all the goodness of a turkey dinner. The Canton and Higgins’ Moon details are part of my take on the branding.

What other bits of everyday life in the ’Verse would make good designs?