r/CriticalTheory • u/MyCherryisDue • 6h ago
From a theory pov why is outrage marketing a thing when using idpol?
I am trying to understand something that maybe people here can shine light on. So you know those product ads that seem to be purposely trying to bait into the culture war and ends up being discussed by right-wingers and reactionaries for days online?
What is the purpose of that? I heard bad press is good press but I don’t see that it actually raises sales nor does it seem relevant to the target demographic of said product.
This isn’t something that right-wingers do though, even ads can sometimes spark outrage from more progressive people who accuse it of racism etc. my point is what are the actual purposes of this
from a theory and marketing pov?