r/pcmasterrace • • Jun 17 '26

News/Article Ubisoft is celebrating

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133

u/RevTurk Jun 17 '26

Boycotts are much more effective.

67

u/FeeRemarkable886 Jun 17 '26

Oh, oh! I got this one guys!

7

u/lockwolf i9-13900k | RTX 3090Ti | 64gb DDR5 | My Work PC 🤦‍♂️ Jun 17 '26

That & the Left 4 Dead 2 boycott that happened at the same time pretty much solidified how effective gaming boycotts are. More recently there was the Hogwarts Legacy “boycott” which wasn’t very effective since it passed over 1 billion in revenue.

8

u/TheJellyGoo Jun 17 '26

The Hogwarts boycott was initiated by people who don't play games anyway. That was just a social media huff.

1

u/DrThunderbolt Ascending Peasant Jun 17 '26

That's all social media is nowadays. A place for people to take out their frustrations so they can move on with their lives feeling like they did something.

279

u/Spir0rion 7800X3D | 9070 Nitro+ | 32Gb DDR5 6000 Jun 17 '26

Boycotts never work because a large scale boycott is unfeasible due to the average Joe having no freaking clue or doesn't care.

39

u/Tischtennisarm Jun 17 '26

There's really nothing more to it. The average person simply isn't interested in it. We may not belong to that group, but large companies make most of their money from the mass market of ordinary consumers. It is a bad situation.

2

u/Lvl100Glurak Jun 17 '26

and there are some people (like EA fanboys) who seem to really love getting stepped on their crotches. this is not something ordinary people would ever be able to understand.

1

u/JohnSober7 Jun 17 '26

This is exactly why ad tiers on streaming services succeeded and became industry standard. People paid for the ad-free tier while others paid for the ad-tier

5

u/RevTurk Jun 17 '26

You have to get the kids on board. They will continue to buy whatever they think is popular and they don't really care about the prices because often someone else is paying.

Boycotts certainly are effective or they wouldn't have become a thing.

The bottom line is when it comes to stuff like this how we spend our money has much more of an effect than how we vote. All that matter to them is the profit and loss.

4

u/Quixotic_Seal Jun 17 '26

>Boycotts certainly are effective or they wouldn't have become a thing.

This is an incredibly simplistic view.

Boycotts can be effective, but that doesn’t mean they always ARE effective. The smaller the target, the more effective it can be because the level of organization and public buy-in needed for it to place sufficient pressure on the target is lower. There are also generally fewer ways to casually consume the content being boycotted, and so more avenues where leverage(eg picketers, signs, etc) can be used.

Larger companies can also wait things out really well. Target saw a significant abandonment by many of its core consumers after its various political flip-floppings for a solid year or so….it still managed to make enough money to survive to today where customers are slowly returning.

When discussing modern games in particular, the audience being targeted is typically so large and varied and wholly disconnected from online discussions about the games that boycotts at a consumer level are functionally impossible unless there’s something very obviously the matter with the content itself. At which point it’s less a boycott, and more just market forces reacting to a bad product.

1

u/PrettyBaker2891 Arch Jun 17 '26

again, 99% of people dont give a fuck about any of this lmfao

including me

if a game is good ill buy it

thats the only thing i care about, nothing else

2

u/zgillet i7 12700K ~ PNY RTX 5070 12GB OC ~ 32 GB DDR5 RAM Jun 17 '26

1

u/Omgazombie Jun 17 '26

And if the good game is taken from you while you’re still enjoying it; without any recourse, you’re still happy with that and don’t give a fuck?

4

u/talann Jun 17 '26

It sucks too because we keep yelling into the ether about certain games and people keep buying them.

We would probably have way better NFL videogames but because all these asshats continue to buy the next EA Madden game, we get the same slightly improved BS every single year.

6

u/FadedVictor 6750 XT | 5600X | 16 GB 3200MHz Jun 17 '26

Yes sir. Rich kids and streamers aren't gonna wait. They couldn't give a fuck less that they're enabling this shit to go on. All that matters is what they want. Now now now!

0

u/PrettyBaker2891 Arch Jun 17 '26

because its the only nfl game lmfao and people want to play nfl games

they buy the game because they enjoy it

i buy madden every year and get a solid 200 hours of enjoyment out of it, its worth to buy it every year to me

if people stop buying it, the game wont magically become better lmfao if anything it would become even worse

1

u/talann Jun 17 '26

That's a fantastic world view...

"Its all we got so we might as well just give them our money because we like football." Nah! I choose not to play into that. I stopped buying them and won't give EA any of my money.

1

u/PrettyBaker2891 Arch Jun 17 '26

im just a realist. a large corporation wont magically start making games better when they start losing money lmfao if anything they will just fire employees which in turn will make the games even worse. i wish it didnt work like that but sadly thats the reality

"Its all we got so we might as well just give them our money because we like football."

yes, i like football games and ill keep buying football games lmfao

college football was an amazing game and waaaay better than madden

2

u/smuglator Jun 17 '26

"X is unfeasible because people aren't doing it" not quite a true statement. And this sentiment sure helps unmotivate anyone on the fence. Don't do this, please.

3

u/Spir0rion 7800X3D | 9070 Nitro+ | 32Gb DDR5 6000 Jun 17 '26

I'm not trying to be doom and gloom. I want boycotts to work but historically they very rarely due

2

u/smuglator Jun 17 '26

Historically, any time a boycott was executed, it worked. Again, you can't say it doesn't work because people don't do it. A statement like that makes no sense. It is difficult because it requires many individuals to unite and act in a coordinated manner. And this is why regulation and legislation is so important. To balance the power of people and companies in the market.

Maybe it's clearer to see the issue with the statement if you say it about other things: working out doesn't work to build muscle because people don't go to the gym. Brushing your teeth doesn't clean them because people don't do it.

Please, the first step to getting people to unite is to get them on the same page. They're not going to with people saying it's pointless. So I ask again to not do this.

The good news is that it is not pointless. And that it does work.

1

u/Omgazombie Jun 17 '26

Historically there have been many times boycotts have worked, but not “anytime” they were executedsome boycotts have fallen flat my man.

I do agree that boycotting shitty products is a good thing though

-6

u/DoturdGrump Jun 17 '26

the interwebs can toss hate pretty hard when it wants to

73

u/Spir0rion 7800X3D | 9070 Nitro+ | 32Gb DDR5 6000 Jun 17 '26

Sure, but it's an incredibly small niche of people. Remember how everybody hates EA and yet they break revenue records every year?

5

u/EgotisticJesster Jun 17 '26

The Hogwarts boycott was absolutely hilarious. So many loud voices. So little actual effect.

6

u/DoturdGrump Jun 17 '26

gotta give you a true there ... sadly

7

u/regularArmadillo21 Jun 17 '26

"the interwebs" what fucking yearr is it man. be normal

0

u/DoturdGrump Jun 17 '26

nevah I am 31337!!!

0

u/MjrLeeStoned Ryzen 5800 ROG x570-f FTW3 3080 Hybrid 32GB 3200RAM Jun 17 '26

The internet is collectively about 15% of the population being up on internet current events

You can't do much with 15%.

The people actually interacting on the internet is a drastic minority sliver of the real world population. I hope you know this, or else you're assuming the internet is some kind of consensus.

It has never been a reflection of any real world consensus succinctly.

1

u/DoturdGrump Jun 17 '26

That only 15% on a venn diagram of people who would buy an EA game is just two circles on top of each other

1

u/gillflicka Jun 17 '26

I wonder how much leveraging the fact that average gamers do tend to lean on the hardcore nerds from time to time at least might shift the arithmetic here. Mods, walkthroughs, user reviews, etc. The industry has benefited greatly from the unpaid work of caring volunteers since its inception. The theory is that some of this will pull back anyway due to killing games leading directly to killing enthusiasm for gaming. We all just need to take up disc golf for a few years. Imagine if gamers nexus starts doing woodworking. Yeah it would be rough and yeah those folks pumping buckets of money at Fifa wouldn't even notice, but I do think that realizing the value of the unpaid contributions made by fans is our best option at this point.

1

u/No_Adhesiveness_3550 XFX Speedster Radeon RX 6750XT Jun 17 '26

Or they finish an argument with “eh…” and spread the ignorance all around.

6

u/Jeoshua AMD R7 5800X3D / RX 6800 / 32GB 3200MT CL14 ECC Jun 17 '26

I think this was always the play.

The initiative has gotten to the point that it's being discussed in the halls of government. Serious people are bringing real attention to it. The only real objection to being able to make Stop Killing Games real law is that there's not really a way that they can think up to force companies hands.

It was always going to be the Gamers that decide. We know we're not alone. Vote with your wallet.

4

u/throwaway_uow PC Master Race Jun 17 '26

There is always a way to force companies, they write the fucking law!

Thing is, polititians are susceptible to money.

1

u/Jeoshua AMD R7 5800X3D / RX 6800 / 32GB 3200MT CL14 ECC Jun 17 '26

I'm not going to argue the point, lest I be dogpiled by people assuming I'm simping for corpos, or something. The point I'm making here that their objection isn't a solid reason, or a valid defense, but them throwing up their hands and saying "Geez guys I don't think we can do anything". It's weak, not strong.

2

u/Kellegram Jun 17 '26

No they aren't, coz the masses are oblivious to what's happening in the world, you are in a minority, you just might think you aren't coz we always gravitate towards bubbles that think alike. People say they will boycott x thing all the time and most of the time nothing happens at all.

1

u/RevTurk Jun 17 '26

Boycotts have been effective throughout time but they do require people to take part. Personal boycotts are not the same as a large scale boycott, I boycott plenty of things in my life and I know it makes no difference to anyone but myself.

1

u/RetroRocker Jun 17 '26 edited Jun 17 '26

Are you serious?? Gamers are fucking TERRIBLE at boycotts!!

That's why we need proper legislation to control these companies that think they can get away with everything- because for decades now, they have!

We've waited for years for companies to stop this shit, and given them every opportunity and plenty of noisy feedback, and they don't care. So now we have to fight for our rights. Simple as that.

1

u/RevTurk Jun 17 '26

A big percentage of gamers are kids and that is a problem as a consumer group. I used to blame the politicians and the corporations but I've come around to laying most the blame on consumers these days. We can't just cry foul and do nothing, expecting an authority to come and fix it for us when the corporations are mean.

Legislation just treats the consumer like a baby with no self control. The politicians aren't going to listen in the same way the corporations won't listen, if you don't have enough popular support to boycott then you won't be able to convince a politician to put themselves on the line for you either. They are populists.

Everyone has tried complaining, you've tried getting the politicians to back you. Now it's time to just stop giving them your money.

1

u/RetroRocker Jun 17 '26

A big percentage of gamers are kids and that is a problem as a consumer group.

Legislation just treats the consumer like a baby with no self control.

I mean, yeah? This is why boycotts don't work. Gamers aren't going to stop giving them their money. That's exactly my point. I can stop giving them my money, you can stop giving them your money. I've always advocated the "hit them in the wallet then they'll take notice" approach. But what I'm saying is that hasn't been working because people aren't doing it nearly enough, and I just don't see that changing because every generation of new children coming into gaming are not going to know anything different and they'll accept the shitty things as they are as being normal.

We can continue to advocate for that approach and work towards consumer protection legislation at the same time. Lets not put all our eggs in the "hope gamers can have self-control" basket because so far that hasn't achieved shit.

1

u/RevTurk Jun 17 '26

Boycotts do take work, people have to dedicate time to promoting them and meeting with people, politicians, and different types of consumer groups.

Sure do both, but while people keep buying the products as is nothing will change.

1

u/doradedboi Jun 17 '26

Yeah, y'all should stop playing triple A live service games. They mostly suck.

Also, can smaller companies even afford support end of service playability? Hell, some games wouldnt even be functionally playable without other players or more content. I'm a little confused as to how this is supposed to work exactly.

1

u/ToastRoyale Jun 17 '26

How about vote with wallet?

And I don't mean "vote with wallet" like everyone uses it like "don't buy something... That does nothing and isn't even a vote. I mean literally voting by buying something.

Nobody cares about the millions things I don't buy... But buying that one game out of million games has much more weight.

Financially supporting what you like is better than hating something you don't buy anyway.

1

u/RevTurk Jun 18 '26

I think that is happening on steam. the only AA game I've bought in the last 7 or 8 years is AC shadows. I was always a big AC fan but I skipped most of the newer ones but figured shadows was going to be a good setting for AC.

Outside of that I've been buying indie games. I have bought most driving simulators. Haven't bought forza or any of the driving games. The other game I play fairly regularly is Manorlords.