r/iOSProgramming • u/StonedSex69 • 4h ago
Question Understanding Apple Ads
I recently created an Apple Ads campaign for my new app. Yet when I type in the two-word descriptive phrase my app isn’t coming up in the in the search results. I do already have the app installed, could that be why? My campaign status shows as Running.
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u/griffey24kr-2 4h ago
Yeah, you will need to use a different device/account to test.
Are you using Apple ads basic? Or full?
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u/StonedSex69 5m ago
Ok so I tried the keyword search criteria on my wife’s iPhone who has never downloaded my app and it still didn’t pull up my app. I wonder if my app isn’t linked to my ad campaign. I will need to look into that further.
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u/caffeinated1337 4h ago
Yeah, that is very likely it. Apple will not serve you an ad for an app you already have installed, so your own phone is the one place the campaign can never show up. Try a device that does not have the build on it.
Running is only the campaign status. Ad groups and keywords carry their own, and a keyword that has not picked up traffic yet, or is sitting in a storefront you are not searching in, will be quiet for a while. Check the country list on the campaign as well, since the default is not always your own store.
Two-word phrases are also where the expensive competition sits. A modest cost per tap buys a thin slice of impressions, and if the report shows almost nothing, the bid is the problem more than the setup. Give it a day before deciding, the numbers lag by a few hours.