McDonald’s is experiencing a major U.S. sales and traffic decline driven by soaring menu prices, deal fatigue, and the loss of low-income customers.
Key Causes of the Decline
Price Inflation: Average menu prices jumped by roughly 40% between 2019 and 2024, far outpacing general U.S. food-price inflation and turning a traditional budget meal into a luxury for many households. [1, 2]
Low-Income Customer Drop-Off: Spending by households earning under $40,000–$50,000 annually has fallen sharply, resulting in hundreds of millions of dollars in lost quarterly revenue as these diners skip fast food or cook at home. [1, 2]
I can't believe a household that brings in less than 50k doesn't like spending 40 bucks for mid food that is no longer served fast. Truly a shocking development. Anyway...... let's keep cutting costs and charging more to increase our margin.
MBAs convinced the entire western business world that consistent profits are bad and only steadily increasing profits are good. And to manage this every large corporation has cannibalized the world to do so.
hey let's be honest they've already ruined it. shows like silicon valley and the audicity show exactly how finance bros and tech billionaire view ppl. the perfect mix of psychopaths preying on autistic savants to gain profits
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u/SkunkDitchRipper 5d ago
They arent really. Their sales are really bad.
McDonald’s is experiencing a major U.S. sales and traffic decline driven by soaring menu prices, deal fatigue, and the loss of low-income customers.
Key Causes of the Decline