r/BoardgameDesign • u/GameMaker_Ludoverse • 1d ago

Ideas & Inspiration Kickstarter Tips for Late Campaign Momentum

I am close to my Kickstarterrr goal for my board game series Dual Fires, with a week to go. Do you all ever see games run any promotions or bonuses to encourage people to pledge before the deadline? I toyed with the idea of some sort of discount or bonus thrown in the last week, but I don't want to frustrate those who supported me early on. Any thoughts or recommendations?

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u/OviedoGamesOfficial 12h ago

A lot of campaigns prepare videos, competitions, give aways, ect. to be released later in the campaign to cover the "slump".

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u/Inevitable_Fee3176 21h ago

Is this your first time using KS?    Have you not reviewed other game campaigns?   

Yes-  many games offer KS exclusive bonuses or stretch goals for people to buy in.  

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u/GameMaker_Ludoverse 12h ago

Sorry if my question was unclear - I am familiar with stretch goals that apply to all backers. My question is more around offering any specials specifically just to folks who back at the end of a campaign. I haven't seen it done and have concerns about it offending early backers but wanted to gather thoughts from others with experience

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u/Inevitable_Fee3176 11h ago

I understand.    That is not something I have seen.   And I would not really recommend it.

If you offered something for late backers only, if I was someone who already backed it would be upsetting.    What is the incentive to support you from the beginning if I would get a reward for waiting?

Get less for being an early supporter is a bit of a slap in the face.   If you offer something to late backers, you need to also provide it to those that already support you at no additional cost.    

Honestly, only way I can think of to get more at back end is to offer more products as add-on, or offer stretch goal incentives.