r/pcmasterrace • • Jun 17 '26

News/Article Ubisoft is celebrating

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278

u/Spir0rion 7800X3D | 9070 Nitro+ | 32Gb DDR5 6000 Jun 17 '26

Boycotts never work because a large scale boycott is unfeasible due to the average Joe having no freaking clue or doesn't care.

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u/Tischtennisarm Jun 17 '26

There's really nothing more to it. The average person simply isn't interested in it. We may not belong to that group, but large companies make most of their money from the mass market of ordinary consumers. It is a bad situation.

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u/Lvl100Glurak Jun 17 '26

and there are some people (like EA fanboys) who seem to really love getting stepped on their crotches. this is not something ordinary people would ever be able to understand.

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u/JohnSober7 Jun 17 '26

This is exactly why ad tiers on streaming services succeeded and became industry standard. People paid for the ad-free tier while others paid for the ad-tier

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u/RevTurk Jun 17 '26

You have to get the kids on board. They will continue to buy whatever they think is popular and they don't really care about the prices because often someone else is paying.

Boycotts certainly are effective or they wouldn't have become a thing.

The bottom line is when it comes to stuff like this how we spend our money has much more of an effect than how we vote. All that matter to them is the profit and loss.

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u/Quixotic_Seal Jun 17 '26

>Boycotts certainly are effective or they wouldn't have become a thing.

This is an incredibly simplistic view.

Boycotts can be effective, but that doesn’t mean they always ARE effective. The smaller the target, the more effective it can be because the level of organization and public buy-in needed for it to place sufficient pressure on the target is lower. There are also generally fewer ways to casually consume the content being boycotted, and so more avenues where leverage(eg picketers, signs, etc) can be used.

Larger companies can also wait things out really well. Target saw a significant abandonment by many of its core consumers after its various political flip-floppings for a solid year or so….it still managed to make enough money to survive to today where customers are slowly returning.

When discussing modern games in particular, the audience being targeted is typically so large and varied and wholly disconnected from online discussions about the games that boycotts at a consumer level are functionally impossible unless there’s something very obviously the matter with the content itself. At which point it’s less a boycott, and more just market forces reacting to a bad product.

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u/PrettyBaker2891 Arch Jun 17 '26

again, 99% of people dont give a fuck about any of this lmfao

including me

if a game is good ill buy it

thats the only thing i care about, nothing else

2

u/zgillet i7 12700K ~ PNY RTX 5070 12GB OC ~ 32 GB DDR5 RAM Jun 17 '26

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u/Omgazombie Jun 17 '26

And if the good game is taken from you while you’re still enjoying it; without any recourse, you’re still happy with that and don’t give a fuck?

4

u/talann Jun 17 '26

It sucks too because we keep yelling into the ether about certain games and people keep buying them.

We would probably have way better NFL videogames but because all these asshats continue to buy the next EA Madden game, we get the same slightly improved BS every single year.

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u/FadedVictor 6750 XT | 5600X | 16 GB 3200MHz Jun 17 '26

Yes sir. Rich kids and streamers aren't gonna wait. They couldn't give a fuck less that they're enabling this shit to go on. All that matters is what they want. Now now now!

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u/PrettyBaker2891 Arch Jun 17 '26

because its the only nfl game lmfao and people want to play nfl games

they buy the game because they enjoy it

i buy madden every year and get a solid 200 hours of enjoyment out of it, its worth to buy it every year to me

if people stop buying it, the game wont magically become better lmfao if anything it would become even worse

1

u/talann Jun 17 '26

That's a fantastic world view...

"Its all we got so we might as well just give them our money because we like football." Nah! I choose not to play into that. I stopped buying them and won't give EA any of my money.

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u/PrettyBaker2891 Arch Jun 17 '26

im just a realist. a large corporation wont magically start making games better when they start losing money lmfao if anything they will just fire employees which in turn will make the games even worse. i wish it didnt work like that but sadly thats the reality

"Its all we got so we might as well just give them our money because we like football."

yes, i like football games and ill keep buying football games lmfao

college football was an amazing game and waaaay better than madden

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u/smuglator Jun 17 '26

"X is unfeasible because people aren't doing it" not quite a true statement. And this sentiment sure helps unmotivate anyone on the fence. Don't do this, please.

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u/Spir0rion 7800X3D | 9070 Nitro+ | 32Gb DDR5 6000 Jun 17 '26

I'm not trying to be doom and gloom. I want boycotts to work but historically they very rarely due

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u/smuglator Jun 17 '26

Historically, any time a boycott was executed, it worked. Again, you can't say it doesn't work because people don't do it. A statement like that makes no sense. It is difficult because it requires many individuals to unite and act in a coordinated manner. And this is why regulation and legislation is so important. To balance the power of people and companies in the market.

Maybe it's clearer to see the issue with the statement if you say it about other things: working out doesn't work to build muscle because people don't go to the gym. Brushing your teeth doesn't clean them because people don't do it.

Please, the first step to getting people to unite is to get them on the same page. They're not going to with people saying it's pointless. So I ask again to not do this.

The good news is that it is not pointless. And that it does work.

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u/Omgazombie Jun 17 '26

Historically there have been many times boycotts have worked, but not “anytime” they were executedsome boycotts have fallen flat my man.

I do agree that boycotting shitty products is a good thing though

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u/DoturdGrump Jun 17 '26

the interwebs can toss hate pretty hard when it wants to

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u/Spir0rion 7800X3D | 9070 Nitro+ | 32Gb DDR5 6000 Jun 17 '26

Sure, but it's an incredibly small niche of people. Remember how everybody hates EA and yet they break revenue records every year?

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u/EgotisticJesster Jun 17 '26

The Hogwarts boycott was absolutely hilarious. So many loud voices. So little actual effect.

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u/DoturdGrump Jun 17 '26

gotta give you a true there ... sadly

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u/regularArmadillo21 Jun 17 '26

"the interwebs" what fucking yearr is it man. be normal

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u/DoturdGrump Jun 17 '26

nevah I am 31337!!!

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u/MjrLeeStoned Ryzen 5800 ROG x570-f FTW3 3080 Hybrid 32GB 3200RAM Jun 17 '26

The internet is collectively about 15% of the population being up on internet current events

You can't do much with 15%.

The people actually interacting on the internet is a drastic minority sliver of the real world population. I hope you know this, or else you're assuming the internet is some kind of consensus.

It has never been a reflection of any real world consensus succinctly.

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u/DoturdGrump Jun 17 '26

That only 15% on a venn diagram of people who would buy an EA game is just two circles on top of each other

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u/gillflicka Jun 17 '26

I wonder how much leveraging the fact that average gamers do tend to lean on the hardcore nerds from time to time at least might shift the arithmetic here. Mods, walkthroughs, user reviews, etc. The industry has benefited greatly from the unpaid work of caring volunteers since its inception. The theory is that some of this will pull back anyway due to killing games leading directly to killing enthusiasm for gaming. We all just need to take up disc golf for a few years. Imagine if gamers nexus starts doing woodworking. Yeah it would be rough and yeah those folks pumping buckets of money at Fifa wouldn't even notice, but I do think that realizing the value of the unpaid contributions made by fans is our best option at this point.

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u/No_Adhesiveness_3550 XFX Speedster Radeon RX 6750XT Jun 17 '26

Or they finish an argument with “eh…” and spread the ignorance all around.