r/pcmasterrace • u/Bobert25467 • Mar 27 '26

News/Article Google's new AI algorithm might lower RAM prices

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https://arstechnica.com/ai/2026/03/google-says-new-turboquant-compression-can-lower-ai-memory-usage-without-sacrificing-quality/

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u/stryken Mar 27 '26

Spoiler: ram prices will not go down

51

u/hellscape_navigator Mar 27 '26 edited Mar 27 '26

Memory producers have been colluding, price fixing and operating like cartel even before LLM bubble, Samsung mangers who were sentenced after their last price fixing scandal were later actually promoted to higher positions. Current situation only gives them cover for all the downright criminal shit and CEO of Nvidia openly admitted how this artificial scarcity is great for him.

Right now one of the largest markets (US) is legislated by the most blatantly corrupt administration in it's history while EU became more anti-consumer and degraded it's anti-monopoly laws due to lobbying so no one willl actually do anything about that.

2

u/_TRN_ Mar 27 '26

There is a great Gamers Nexus video about this that I recommend people to watch.

5

u/P_weezey951 Mar 27 '26

If covid taught us anything... It is that once prices go up, they dont go back down.

Every grocery item on the shelf said "the price has gone up due to supply chain issues" and then 3 years after those supply chain issues have been solved. We still have the same prices.

4

u/[deleted] Mar 27 '26

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u/Krauub Mar 27 '26

What is he saying i cant watch

1

u/[deleted] Mar 27 '26

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u/lamBerticus Mar 27 '26

Of course it will go down when demand goes down. They also increased supply or are in the process of doing so.

1

u/brimston3- Desktop VFIO, 5950X, RTX5080, 6900xt Mar 27 '26

They'll go down by 2028. Just not in the time frame suggested by this post.