r/pcmasterrace • u/Bobert25467 • Mar 27 '26

News/Article Google's new AI algorithm might lower RAM prices

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https://arstechnica.com/ai/2026/03/google-says-new-turboquant-compression-can-lower-ai-memory-usage-without-sacrificing-quality/

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u/poopnugget82 Mar 27 '26

Yep, a large company aiming to help the public before itself, I’ll believe it when I see it.

6

u/DomSchraa Ryzen 7800X3D RX9070XT Mar 27 '26

Hey they do exist

But usually only cause the people at the top threaten the managers beneath them with physical violence should they get too greedy

6

u/420weedscoped Rtx 3090 | Amd Ryzen 7 5800x | 32Gb DDR4 Mar 27 '26

Isn't that just costco

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u/No_Construction6023 R5 7600X3D & 9070XT | Fractal Design Terra Mar 27 '26

This reminds me of the Kaplan Backhand, Jeff Kaplan’s signature move during Overwatch patch discussions.

IYKYK

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u/BenjieWheeler (old) Xeon E3-1225 V2 | GT210 | 8GB Mar 27 '26

Google be like: Don't Be Evil Stupid

Of course we're not gonna help the public, we're gonna use this to make as much money as possible

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u/[deleted] Mar 27 '26

[removed] — view removed comment

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u/ivandagiant AMDFX-6300 | R9 280 | 8GB RAM Mar 27 '26

These people are exhausting, they just like to circlejerk, its why I unsubbed from here years ago. Came up on my front page though

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u/PlatypusMaster4196 Mar 27 '26

this is literally anything on reddit. People discussing only based on vibe without actually reading the article or looking up anything first of all

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u/[deleted] Mar 28 '26

It's so easy to shit on Google and they chose to spread misinformation instead.

Fucking parrots

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u/DynamicDK Mar 27 '26

Well, you should believe it then since they have already released the research. Anyone can use it.

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u/Felkin Mar 27 '26

You fail to understand the idea behind company-funded research labs. There are many researchers who want creative freedom to work on what they want & collaborate with other researchers. These people would be inaccessible if the research group was completely closed off. These groups are unbelievably cheap for the companies to maintain relative to their other engineering and sales departments. Yet if the researchers push the field forward - the company directly benefits, as their value grows (in spite of the competitors also benefiting).

Additionally, by having the lab be 'in-house' they get direct bandwidth with these researchers to a.) use as consultants for their in-house engineering problems, b.) have first-mover advantage on putting any of the research output into their products. Lastly, research labs are a great employment pipeline. Open ones usually have a ton of interns who later go on to get hired by the company as engineers.

For example, as a researcher, I have been strongly thinking about whether I want to join academia or a private company's research lab. I would never join these companies as an engineer - I want my creative freedom. If I join an open one, I know my research 'stays' with me. I also get to continue to collaborate with my colleagues. All great perks.

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u/pdxblazer Mar 27 '26

the US gov already backdoor nationalized google a loooong time ago