r/masseffect • • 8h ago

NEWS It’s over

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Well, that’s that then

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u/meeps20q0 7h ago

Yep EA especially is just like a goddamn dragon with hoarding this stuff. Its practically tradition for them to buy a studio, shut it down, then sit on all their ips forever, likely forgetting they existed.

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u/Cardinal_and_Plum 7h ago

Were they the ones that killed Lionsgate? Still waiting for Black and White 3

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u/TheMightyZan 7h ago

No, Microsoft owned Lionsgate

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u/Cardinal_and_Plum 6h ago

Ah, those jerks. Not a big difference in how I view the two companies.

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u/Legiyon54 6h ago

It's sadly more profitable for them to shut down the IPs that could be or are their competition rather than investing money into expanding that IP. You don't have to worry about Dragon Age flopping under you or flourishing under someone else when you can just slowly milk to death what you have while profiting off your big titles

Everything maximises profit now and it's trully sad

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u/Eurehetemec N7 6h ago

That's not why they do it.

If that was why, all the game publishers would do it.

And they do not. Most game publishers are willing to licence IPs out, even often to fairly small companies (for example, BattleTech and Shadowrun which are IPs owned for videogames by MS, but which they licenced out).

EA's behaviour was unique in the games industry. No-one else habitually shut down studios and then just totally sat on IPs and didn't use them, because it's not "more profitable". There's not competition to a game you're not making. They're not "milking" anything. I'm not sure how think milking works, but you need a cow that's doing stuff, and not one in a vault forever!

This is actually a non-profit-maximizing behaviour. Maximizing profits would mean aggressively licencing this stuff out when it's unused (maybe not if you had a direct competitor, but EA has competitors to 99% of the stuff in the IP vault).