Like the title says, I finally received real AI work that they expected us to print.
Technically, it wasn't really my first. I've had a few here and there and I've always mentioned "hey, because this was AI generated, we will need you to prepare the file so it fits our guidelines correctly". Sometimes they do, sometimes they don't. Usually we just do whatever cause I don't get paid enough to argue about these things.
But yesterday my boss sent me a "print ready file" that our client wants on a 10ft x 7.5 ft display. I opened it and just about died. It's so insanely AI. The layout on it wasn't awful, but the client was concerned it was "too busy".
I can't share the image directly at this time, but I can explain it. All the lettering and such is fine. I believe someone put in the words and logos after the fact. But the main image has three of their product lines. The third Product line is a collection of many different items. So ultimately there are 7 different product images. The first two look ok. They don't look messed with too much, but they definitely have that GPT shine. The third section that has the other 5 images is absolute garbage.
I thought this thing was an electrical box and the AI just couldn't figure out where all the wires could go. But then today I found out what the product actually was. And they look nothing alike. I don't know what the prompter put in to get it so messed up. But what's really wild to me is that this was "PRINT-READY". I don't know who goes over their graphics and decides yes or no, but if I were on their team, someone would have been fired.
So anyways, after a lot of back and forth with my boss, he finally convinced them they can't use it. I think it helped that it wasn't even designed to the correct dimensions. So I gave him a list of things I need from them to do it properly. They are gathering everything but in the meantime, they sent over the three main categories / images they want featured. I thought, "finally! real pictures."
Nope. Someone definitely said "Hey ChatGPT, can you send me each of the products as their own image?"
Now I have the generated images at a bigger scale and it was so much more fucked up than I thought. The image that is really bad (the one I thought had an electrical box in it) has other products in front of it that are similar to Routers and such (same size and basic look, but they aren't routers). And if you actually look at them, their logo isn't correct, the cords make NO sense. One of the boxes just stops existing on the back side.
It just blows my mind that people are so ok with this.
And they want this as a large display... to convince people to buy their stuff. Anyone who knows anything about their type of products will look at that backdrop and be like "what the actual fuck".
In the last year specifically, I have seen a huge surge of AI created Flyers, commercials, displays and such. And I don't understand it. Like sure, it's "faster" and "cheaper" and "easier" or whatever. But don't companies want people to know what their products actually look like.
I feel like I'm losing my mind trying to convince people that this isn't ok.
Anyways. RANT OVER.
TLDR: A client sent us AI-generated images they called “print-ready” for a large display. The products looked nothing like the real thing. I convinced them not to use it, and they’re gathering "real product photos" now so we can do it properly. Ultimately though, it’s frustrating how many companies use AI images to advertise products that customers need to recognize and trust.